B2B marketing & communications has changed in recent years

Your prospects are reading less and less media and looking at less and less advertising. They’re sick and tired of being ‘sold’ to with stale sales messages. Now, they’re looking for help and insight that will help them make purchasing decisions. They’re seeking their own answers through search engines, social media, their peers (Quora, inbound.org) and a range of sources you can no longer buy.

This ‘pull’ method of marketing is now the new way and sending out press releases no longer cuts it. Your prospective clients are seeking out help and information for themselves. The worlds of PR and SEO have moved closer to each other than ever before.

We created Big Ideas Machine as a multi-skilled hybrid agency to meet the needs of this rapidly changing B2B landscape. The creation and distribution of high-quality content is a must for all our clients and their campaigns. Why? Because great content builds trust, establishes thought leadership and generates engagement with your target prospects.

We work with our clients to create fantastic content, shape it into different forms and then seed it through multiple channels. We develop campaigns that drive traffic to our clients websites, converting inbound sales leads to high quality prospects.

Through a mix of PR, SEO, social media and content creation we use a multi-channel approach to drive quality leads and get the job done.

Meet The Team

John Ozimek, Director

John has over 20 years of experience in technology PR and marketing. Prior to forming Big Ideas Machine, John was co-founder of award-winning PR/Marketing agency dimoso. John was previously Head of Marketing and Communications for EMEA at Glu Mobile. Post-Glu John was Associate Director at specialist technology PR consultancy Liberty where he ran major accounts including Qualcomm, Napster, O2 and Nvidia.

James Kaye, Director

James has 20 years of B2B and B2C marketing experience, 10 of which has been spent working at an International level within the mobile sector. Prior to forming Big Ideas Machine, James was co-founder of award-winning PR/Marketing agency dimoso. James has worked at the Daily Mirror, BT and Orange and has also been a consultant for several companies including Flurry (acquired by Yahoo), Exent and Scoreloop (acquired by Blackberry).

Robert Haslam, Senior Consultant

Robert has been working in mobile and technology PR for the best part of a decade. For the past three years, Robert headed up PR at enterprise mobile consultancy and app developer, Mubaloo. Prior to Mubaloo, Robert worked at dimoso, was head of communications at Givey, the social donation platform and an account manager at Liberty; working on Qualcomm, Mobile Marketing Association and other mobile and tech companies.
He’s also a proud geek.

Theo Tsangaris, Consultant

Theo has over 3 years experience in the fields of marketing, human resources, administration and education. Whilst at university, Theo worked for a year in the marketing department, combining his love for marketing and passion for technology, before graduating in 2014. Theo also worked for start-up website design company Dynamic Website Construction during his time at university.


If you’re a hotshot that loves tech and is looking for the next step up in your career then we’d love to hear from you. Based in the heart of the City of London, our hybrid approach to PR & Marketing could be exactly the kind of new challenge that you’re seeking. Of course, if you’re a bit fusty and set in your ways then best off you go with the more traditional agencies (sorry).

We’re always on the lookout for great talent so feel free to share your CV with us. Just send it with a covering note to jobs@bigideasmachine.com