Last Updated: 13 Jul 2016

Findings show that the market for apps in the Middle East and Latin America are growing rapidly with install rates nearly tripling in both regions.

San Francisco, CA, October 15, 2014 — AppFlood (, the leading global programmatic mobile ad platform from PapayaMobile, today announced its third quarter data report on Global Mobile Android Advertising Insights. The comprehensive report analyzed global mobile traffic, cost-per-user, mobile ad spend and more from AppFlood’s network.

The report found that Asia, the Middle East, and Latin America are leading Q3 with the highest share of global users downloading mobile apps by discovering through these ads. Install rates nearly tripled in the Middle East and Latin America, with the Middle East accounting for 5.86% of mobile installs and Latin America accounting for 9.38% of installs.

“Install rates are tripling in emerging regions this quarter because of Chinese advertisers spending their uncapped mobile ad budgets, and Asia, the Middle East and Latin America markets are maturing as a result,” said Si Shen, CEO and co-founder of PapayaMobile. “These emerging markets’ appetite for apps is voracious, and they’ve contributed this quarter’s majority demand for app downloads through mobile ads.”

Other key findings from the report include:

  • Mobile traffic grew 99.4% QoQ since Q3 2013 with a 163% QoQ gain between Q2 2014 & Q3 2014
  • The cost of acquiring single users slid to just $0.26.
  • Global mobile ad spend grew 116.5% QoQ since Q3 2013, and ad spend on the network grew 251% from Q2 2014 to Q3 2014 due to Chinese advertiser demand.
  • 66% of global mobile ad budget now spent on acquiring users from Asia, Middle East,  and Latin America.
  • 67% of mobile users acquired from around the world are from Asia, the Middle East, and Latin America.
  • Personalization apps earned the most revenue, raking in 2.3 times more than Communication apps, which earned the second most
  • Action games earned the highest among gaming categories for mobile ads, beating out Arcade and Puzzle games

Launched by PapayaMobile in 2012, AppFlood has clients from all around the world looking to build international mobile brands, including Chinese advertisers who currently boast the largest mobile advertising budgets in the world. It delivers nearly half a million installs daily and 800 million daily impressions. PapayaMobile a global mobile technology company with more than 150 employees. It is headquartered in Beijing with offices in San Francisco and London.


About AppFlood

In 2012 PapayaMobile launched AppFlood, the leading global programmatic mobile ad platform. AppFlood’s proprietary technologies drive performance for internationally competitive premium advertisers and brands with global mobile advertising strategies. AppFlood’s SmartConvert™ algorithmically optimizes advertisers’ user-acquisition campaigns using machine-learning and predicts users that are most-likely to convert. AdMatch Pro™ mobilizes AppFlood’s expertise in big data and user-behavior marketing to accurately target relevant user segments flexibly, reliably, and at scale. Connected to 82,000 apps, AppFlood delivers nearly half a million daily installs and 800 million daily impressions.

More information can be found at

About PapayaMobile

PapayaMobile is a global mobile technology company creating innovative mobile products that change lives worldwide. PapayaMobile is responsible for three international mobile-first products. AppFlood is the leading global programmatic mobile ad platform, delivering unparalleled performance for developers and brands with international mobile marketing budgets. Papaya Games develops the world’s top-grossing mobile games. PapayaMobile’s latest product Kiwi Calendar is a new mobile approach for discovering fun local things to do with friends.

Founded in 2008, PapayaMobile is headquartered in Beijing, with offices in San Francisco and London. For more information, visit

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