Last Updated: 13 Jul 2016

London-based agency joins the UK’s preeminent event dedicated to the promotion of apps and games now in its third year

London, June 15, 2015 – Mobile-first PR & Marketing agency Big Ideas Machine has been chosen to become the official PR partner for the App Promotion Summit London 2015. Big Ideas Machine will use its extensive knowledge of app marketing and the mobile industry to get the UK’s tech and mobile media involved with the event, as well as helping to guide the content and speaking topics for the show, and helping to promote the event online and on social media.
Taking place on 9 July at the Jumeirah Carlton Tower, Knightsbridge, the 2015 London App Promotion Summit event will once again unite developers, media companies, app studios and brands together with leading mobile ad networks, cross promotion exchanges, software providers and agencies, as the industry discusses the key issues around app marketing and user acquisition. Confirmed speakers includes senior executives from Twitter, Google, Facebook and The New York Times.
“We’re thrilled to be partnering with Big Ideas Machine” said Andrew Mowbray, Communications Director for App Promotion Summit. “With more than five years of hands-on app marketing experience there is no better team to bring real value to what we are trying to achieve with the 2015 Summit, and we’re sure they will help us make the 2015 event the best yet.”

This year’s event is the largest so far, and will also feature a new series of 45 minute workshops focusing on a broad range of topics, from content marketing for start-ups to UX design and more.

“Understanding app marketing requires a mix of skills that many traditional agencies simply don’t have, so a partnership with the 2015 App Promotion Summit seemed like the perfect fit for us,” said John Ozimek, co-founder of Big Ideas Machine. “We’re looking forward to working with the team to help drive media involvement and inject our new ideas into this growing event.”

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About Big Ideas Machine
Big Ideas Machine is a London-based integrated PR & Marketing agency that has a distinctly mobile-first approach and specialises in working with established technology companies, app developers, and disruptive start-ups. Clients to date include Game Insight, Appflood, Quaid Media, Intoware, StrikeAd and BlisMedia – as well as dozens of mobile apps and games. Founded by Industry veterans James Kaye and John Ozimek, Big Ideas Machine offers clients a wide range of services including media relations, content marketing, app marketing, strategic workshops, social media strategy and implementation, plus much more. Big Ideas Machine published the 2015 App Reviewer Survey which can be downloaded from www.bigideasmachine.com

About App Promotion Summit
App Promotion Summit is the world’s leading app marketing conference. The event covers all areas of app and mobile game marketing from App Store Optimization (ASO), to mobile growth hacking and app advertising to new emerging areas such as retargeting and engagement. 2015 events will be held in London on 9th July and Berlin on 3rd December. You can find out more at http://apppromotionsummit.com

For more information contact:

Amie Smith
amie@bigideasmachine.com
+44 (0) 203 637 4244
www.bigideasmachine.com

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