Ad-tech entrepreneur and Amobee co-founder joins Blis to lead global strategy and marketing activities
London, 11.06.2015 Advertising technology and big data company BlisMedia has appointed Ben Tatton-Brown as Chief Strategy and Marketing Officer. Ben is the latest mobile ad-tech heavyweight to join the leadership team at Blis. A serial entrepreneur with 20 years digital advertising experience, Ben co-founded Amobee, an industry-leading mobile ad-tech business, which was acquired by SingTel in 2012.
As Chief Strategy and Marketing Officer, Ben will play an integral role as Blis continues to grow both its global footprint, and worldwide client base.
“I’m delighted to join this vibrant and dynamic company at such an exciting stage of its development,” said Tatton-Brown. “The team have already built an incredible business with global scale. There is growing demand to harness location data and contextual insights for digital advertisers, and this is driving real innovation across the industry. I’m really looking forward to the journey ahead.”
“It’s fantastic that Ben has joined the team at Blis. I’m fortunate to have worked with him before so I know that Ben will contribute to building a strategy and marketing structure that is equal to our world-class technology,” said Harry Dewhirst, President at Blis. “I’m really looking forward to working with him again.”
Greg Isbister, Founder and CEO added “Blis is going from strength to strength and Ben is another great addition to the team.”
Ben joins Blis from Xaxis the programmatic business of WPP, where he was Managing Director Performance, EMEA. He will be based in Blis’ headquarters in Central London.
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BlisMedia is a leading provider of data-driven, programmatic ad buying solutions for digital display and video. We believe that consumer location and content behaviour, over time, can give us huge insight into who they are. Established in 2004, the business has built and deployed proprietary, industry-leading platforms that serve digital content to audiences on the move. The company is headquartered in London with regional offices throughout Asia, the Middle East and APAC, as well as partnerships in place that enable it to serve digital campaigns to consumers anywhere in the world.
The BlisMedia platform serves highly targeted display Ads via Real Time Bidding to very specific locations and demographic groups across mobile, tablet and laptop. The company’s customers are primarily media buying agencies acting on behalf of the world’s largest brands, including Samsung, Ford, P&G, Unilever and Mercedes Benz.
BlisMedia partners with the data owners that provide accurate information to allow precise targeting. These partners include the leading Wi-Fi networks as well as the Supply Side Platforms (SSPs) that provide the inventory for bidding in real-time. The company is a member of the IAB leadership council and is backed by three of the best Media and technology VCs in the UK. For more information, visit www.blismedia.com.
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