Great content marketing lies at the heart of B2B communications

Content marketing is one of the fastest growing marketing disciplines, combining the best aspects of PR, marketing and social media. We believe that any modern PR and marketing agency should be using content marketing to build direct relationships with customers and drive inbound business leads. Most importantly, great content becomes a talking point – helping to build reputations and awareness.

At Big Ideas Machine, we are huge believers in the power of creating great content to fuel our clients’ marketing and PR campaigns, and also to underpin their SEO and social media strategy. We can help right from the very first idea through to delivering a fully integrated campaign.

Some of our work

 

Content Marketing Services

Creating content from great ideas

Content marketing is all about coming up with great ideas that enable you to sound different and which help underscore your expertise in your particular area. Once we come up with the ideas then we start thinking about how we turn them into multiple forms that can be shared amongst your target audience.

Content development and design

Once we have a great idea, we take care of turning it into reality. This idea is often called ‘core content’ and has to be developed into several different forms. This may include including research and analysis, writing, and design. A single idea can be turned into an ebook, blog post, podcast, infographic, webinar, mailshot and more!

Content Distribution

The best way to deliver great content is to define the most effective ways to get it into the hands of your audience – whether it’s through social media, your website, live events and mail blasts or more we’ll develop your strategy. We made ‘The Ultimate content marketing launch checklist‘ freely available to help companies. We can help you navigate through all the options and find what works best.

Campaign analysis

Getting leads and building conversations is great, but leads alone won’t turn into success unless you do something with the audiences you build. We can help choose the right tools to measure and track your campaign, and help you make sure you don’t miss any white-hot business leads.