In 2014 Twitter refreshed their interface, which would have had a fundamental effect on the visibility of some of your tweets and may have even made you think that they have disappeared from your homepage. Fear not! They are still there but have just been put into a different place. The change simply begun filtering your tweets into 3 distinct categories: Tweets, Tweets & Replies and Photo’s & Video’s. But what do these filters actually mean for your account and the way your tweets are publically viewed?
The ‘Photos & Videos’ category is fairly self-explanatory. Every one of your tweets containing a photo or video is listed here. This replaces the previous image gallery that was found on your profile page, however the simplicity in scrolling through your media is still preserved. Getting to grips with the other two categories is a little trickier. The ‘Tweets’ category lists all your Tweets that don’t begin with Twitter handles. The ‘Tweets & Replies’ category lists all your tweets, including those that begin with handles. Examples of both are shown below.
“#Facebook introduces instant articles, bringing content from select publishers direct into the News Feed #Apps”
Tweets & Replies category:
“@PeterFischerFlo Great. Email sent!”
So what does all this tweet categorisation and filtering jargon actually mean for your account? It means your tweets may start ‘disappearing’ depending on the way you use handles. As mentioned in our former post on live tweeting, putting a user’s handle before text will filter your tweets to the ‘Tweets & Replies’ category. These tweets won’t appear on your followers timeline unless they just happen to follow both your account and the one mentioned in your tweet.
If you ever find yourself in a situation whereby it’s mandatory to include a handle at the start of a public tweet, such as when live-tweeting, putting text, numbers or punctuation before a handle will solve this issue, as can be seen below.
“.@VolkerDressel of @QuaidMedia discusses #TV advertising for #apps (via @mobileworldlive)”
A perfect example of an account that manages the visibility of their tweets well is mobile network giant EE, which often tweets about its success’ and latest news. Head to the ‘Tweets & Replies’ section however and you’ll find a whole host of direct tweets to users apologising for bad network service, expensive price plans and poor customer service. Whilst a little bit of digging will take us to these complaints, you’ll probably never come across any of these tweets in the first place, given they are filtered to the ‘Tweets & Replies’ category.
We hope you found this piece useful in reflecting upon how you use twitter handles to avoid ‘disappearing’ tweets and in improving the general transparency of your account.
If you liked this article then be sure to read these 10 tips to get you tweeting like a pro.