So you’ve begun to master Twitter, boost and engage your followers and get a lot more confident…so what’s next? The 4 quick and easy tips and tricks below are designed to enhance your skills as a Twitter power user and really take them to the next level.
Tip #1: Bot spammers? They’re actually there to help
I know what you’re thinking – bot accounts just spam you with offers, retweet junk information or endlessly mass-follow.
Most are, but think of it like this: Bots (often) follow and retweet other bots, who in turn do the same whilst following mass amounts of users. Often you can ‘trigger’ bots to share your content by using a certain hashtag to begin the process of passing your tweet around.
We use the hashtags #IndieDev, #IndieGameDev and #GameDev to share game, game development and general industry information, news, content and resources, which is in turn retweeted by bots such as @PromoteIndiedev and @CowboyGamedevBt. Game developers KNOW these are bots and follow them BECAUSE they are open about the fact that they will retweet anything with those hashtags.
Everybody wins: You’ve got your content shared, it’s spread within the relevant ecosystems and it reaches relevant users.
Tip #2: Your tweets tell a story – so link them
Twitter allows you to react, share and respond to information and opinions shared by others.
But here’s the problem for those who want to tell a story in more than one tweet: because Twitter lists tweets in single file, often tweets that directly follow on from the last are lost amongst masses of other tweets from other users, taking your latest tweet completely out of context unless the user makes the effort to go onto your profile and check out previous tweets – and that isn’t going to happen.
We had a similar situation ourselves. We found that a lot of our content was relevant to latest industry trends and news stories, however we found it unnecessary and disruptive posting masses of tweets one after another, particularly if the topic we were responding to was posted earlier in the day.
The solution was simple, once you know it’s possible. We decided to utilise Twitters’ ability to link tweets through replies. Replying to a tweet, no matter how long ago it was tweeted, drags that tweet to the top of a follower’s timeline along with your reply. We decided to utilise this by replying to our own tweets with relevant content or added information, as demonstrated below.
Tip #3: Use Advanced search for valuable – and hidden – company feedback
Positive comments, negative comment, specific locations and set dates; You’d think this would be found in Twitter Analytics. Instead these fields are found in the Advanced Search section on Twitter, allowing you to specify what is being said about you, your brand and your competitors.
It isn’t the most intricate of tools by any means (positive and negative comments are identified purely by their corresponding ‘smilies’ rather than any analytics) but taking time out to play around with the search feature may unearth valuable information or comments you may have otherwise missed – particularly if you’re an established business or organisation arriving late to the Twitter party and need to catch up on what people are saying about your company.
Tip #4: Use hashtags for instant reach
We’ve known for a while now that Twitter (and social media in general for that matter) is more popular on mobile than desktop – and Twitter knows this. If enabled, the amount of notifications you receive can be overwhelming; By default you’re notified of direct messages, replies and new followers just to name a few.
What you may not realise is that your followers will be notified when a large portion of their followers suddenly start using the same hashtag, typically in reaction to a big announcement or breaking industry news. Logic dictates that your followers are also following similar accounts to yours in similar industries or fields of interest. Use this knowledge to hop onto relevant breaking hashtags with a tweet you want your target users to see. Before you know it, you would have sent a relevant message to your target audience by just using a hashtag you would have probably used anyway.