Former Vice President, Business Marketing Europe for Deutsche Telekom appointed CEO of SevenGames Network
Berlin, April 26, 2016: SevenGames Network, the specialist in TV and online marketing for games in Germany, today announced the appointment of Oliver Gediehn as CEO. Gediehn joins SevenGames Network from Deutsche Telekom AG, where he was Vice President Business Marketing Europe, overseeing marketing for Deutsche Telekom’s Enterprise Mobility business and B2B-marketing across Europe.
Oliver Strutynski, leading the Games Business Unit within ProSiebenSat.1 Group, said of Gediehn’s appointment: “Games are second only to TV in terms of popularity and value, and Germany has always been one of Europe’s biggest markets for mobile and PC games. That means there is a world of opportunities to use the reach and power of our TV and online assets in creative ways to get gamers engaged. I’m excited to have Oliver on board to spearhead this part of our business.”
Gediehn added: “There are more platforms than ever for developers to support and for gamers to play. Competition for game studios has never been greater, so the experience and unique capabilities of SevenGames Network puts us in a great position to help our customers deliver really effective campaigns. I can’t wait to get involved.”
Founded in 2014, SevenGames Network is Germany’s leader in TV and online marketing, helping game developers reach audiences on TV, mobile, web, and SevenGames Network’s own portals:
- TV: 28% market share; reaching 70% of gamers in Germany across ProSiebenSat.1 channels
- Online: SevenGames Network’s game portals reach over 7 million online and mobile gamers worldwide
- Performance: Worldwide reach; targeting desktop, iOS, and Android through integration with the biggest attribution platforms
Prior to joining Deutsche Telekom AG, Gediehn was a consultant at McKinsey & Company for 8 years, serving Telco and Media clients.
About SevenGames Network
SevenGames Network, a subsidiary of ProSiebenSat.1 Media SE, is a leading games marketing network offering multi-channel advertising solutions for TV, mobile, and web. SevenGames Network offers a variety of free-to-play games (F2P) – advertising solutions; from premium TV placements to online display solutions on its high-ranking owned-and-operated sites like ProSiebenGames.de, Sat1Spiele.de, or Browsergames.de. SevenGames Network specializes in the contribution of high-quality editorial content capable of quickly and drastically increasing marketing campaign effectiveness.
With an ongoing mission to create, optimize, and protect game value for games marketers, SevenGames Network delivers outstanding options to choose from to compliment the business goals of our clients.
Find out more at www.sevengamesnetwork.de