Overview

New online publisher GAMESCO approached us to help them increase their corporate profile. Helmed by games industry veteran Rob Ollett, GAMESCO is a new breed of networked video-game publisher, producing PC and console games based on iconic Hollywood film and television brands and IP. Working closely with global organisations and corporations they are also developing the next generation of educational, training and social impact games.

Client

GAMESCO

Project

Launch new game publisher GAMESCO into the market

What we did

PR

What we did

We identified several key media hooks for the company, namely that GAMESCO had a unique approach to publishing coupled with top-tier management combined with the fact that it had signed for key IP and was was the first games publisher to be based on the Isle of Man. We then identified core media to pitch the story into and wrote a press release that captured the key facts that we had identified. We also worked with the Isle of Man government to secure their support and help seed the story.

The results

There was a large amount of interest in the specialist games media with regards to GAMESCO and the new approach it was adopting as a ‘networked’ game publisher. We secured coverge in key target publications including Gamasutra, gamesindustry.biz, MCV, Develop and The Manx Independent.

Big Ideas Machine is an incredibly well-rounded and effective full-service B2B agency. They secured us fantastic corporate coverage when we first launched and they continue to help us with our overall strategy as well as PR, social media, marketing and many other areas.

Rob Rob Ollett, CEO